Google Analytics

Ask yourself... if you have a web site, do you know how much traffic it's getting? Do you know how your visitors find you? We know how.

For smooth sailing in the marketing sense, you need to know the who, what, when, where and why of your analytical information.  This can help you establish a connection with your customers and prospects to help drive future leads and eventually sales.

The Who

Who is your audience?  It pays to know who your audience is and to be able to improve your communication with them. This helps cater to your audience by giving them the information they want easier than your competition. This in turn gives your website the upper hand for possible buyers in the marketplace.

The What

Know what kind of browsers, operating systems, screen resolution and settings they have, all the way down to their service provider.  How does this knowledge help?  If your site is geared towards higher resolution screens and flash, yet most of your customers are IPad users, how can they view all the information?  You might want to make a few tweaks.  What if most of your viewers have old, unsupported browsers and your site only caters to the latest browsers?  The Whats can seem endless but can help refine your site for your viewers.

The When

What are your peak traffic hours on your website?  Is it the lunch hour?  During work hours?  Or maybe some almost random time in the middle of the night. It's important to know when your site is at it's busiest, if it's at it's peak during the lunch hour for example, it makes sense to gear marketing towards the lunch crowd?

The Where

Where are they coming from?  Out of Lafayette or some small town in Germany or your back yard? Know where to cater to.

The Why

Why are they on your site?  Are they looking for something very specific or are they researching to do future business?  Learn from what keywords they are using to find you. This can also help determine what products or services to promote heavier.

Contact us to get hooked up to analytics today! Call (765) 413-4329.