News & Events

5 Greats Tips on How to Compress Your Website’s Images

Images are a critical element in today’s marketing content. They not only make website content visually appealing but also stimulate your site’s visitors to spend more time on your website. Even then, heavy and unresponsive images can affect your websites load time. According to a recent study on Kissmetrics, images with poor resolution increase your website’s load time by up 88 percent. This affects your website’s ranking and this obviously costs you traffic and money. This guide is all about compressing your website’s images to manageable levels.

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Chrome's July 2018 SSL Deadline

Chrome's July 2018 Deadline. Are You Ready?

Here it is in a nutshell...

Most websites have over the years pushed for having the “secure by default” option in their sites and today Google has heard their cry. What does this option do? It helps identify sites that are considered insecure. July is the month where Google shapes up!

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Bad Review

Dealing With Ex-Employee Reviews? Here's What You Do

New Google Guideline Forbid Former Employees From Posting Negative Reviews.

It’s not new to hear marketers and business owners complain about how Google My Business rules are frequently equivocal. On this issue, I concur. It is easy to read and misinterpret a guideline. I have discovered that the way to understanding the rules is through time and experience. 

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social media icons

8 Tips For Relevant Social Media Ads

It is no surprise that many businesses worldwide have embraced the different social media platforms such as Facebook and Twitter to increase their brand awareness and widen consumers reach. However, not every company has had much success using this kind of marketing. Research has proven that many social media users, up to two thirds detest marketing promotions on their feeds, about 25% completely ignore product ads but up to 60% of them follow a certain brand.

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