What is Lead Nurturing?
An Introduction
Lead Nurturing is the process of taking the leads that you have acquired and cultivating professional growth between your company and each lead.
Leads can come from your website, email or in-person meetings. Lead Nurturing usually starts after the first contact is made. Here we will be focusing on how to utilize your Email to your best advantage. Doing so can benefit your business in terms of acquisition and retention of leads.
The Facts
- Only 25% of leads are legitimate.
- 50% of leads are not yet ready to buy.
- Using the technique of lead nurturing can potentially result in receiving up 4-10 times the number of response e-mails than only using regular e-mail.
- 25-50% of sales from leads go to the business that contacts them first.
sources: Gleanster Research, SilverPop / DemandGen Report, HubSpot & InsideSales.com
Automation
One of the great benefits of using e-mail is that you can automate the entire process after you setup the content to use. The most time consuming part of E-mail Lead Nurturing is writing the copy itself. First, conceptualize what it is that you would like to do to generate leads. To do this, you will need a white-list email company to blast (or send out multiple e-mails simultaneously) the automated emails out. I recommend MailChimp, Constant Contact or IContact. All three of these companies have a feature called "auto-responders" which you can use to send out automatic emails to any lead once their email has been entered into the database. You can also control the frequency of the emails being released. As a business owner, I prefer IContact for two reasons. First, I have been in business with this company for over a year and have been very satisfied with their reliable service. Second, IContact is quite affordable, charging only around $10.00 per month.
How can this Help Your Business
Using lead generation today is a must for any business that is serious about avoiding lead waste. By using Lead Nurturing you can constantly follow up with leads who are not yet ready to buy and solicit a "yes", "no" or "not yet" response. The best part about Lead Nurturing is that the system is completely automated and able to keep up with your prospects.
Need Help Getting Started?
At Dunsen Design we offer consultation services to help get you started, organized and help create your content for you. Contact Jeff at (765) 413-4329 or
