Porter County Indiana Website Design, SEO & Web Development
If you had to give an honest review of your company website right now, what would you say? Does it have a clean but basic look with minimal functionality? Does it attract the right level of user traffic needed? Could it be a lot more exciting and on-brand? If so, it might be time to bring in the experts in custom web design, SEO and web development.
Porter County Indiana Website Design
Website design is a creative process that can help you transform a boring, outdated, and underperforming website into something that gets results. Visual appeal is, naturally, a big part of what web designers do, and our team at Dunsen Design has honed this craft with clients in Lafayette, Indiana, since 2008. However, effective web design is about so much more than looks. It's about branding, functionality, and customer experiences. That's why our custom approach for bespoke designs is the way forward.
What Problems Can Professional Web Design Fix?
In a moment, we're going to take a look at the difference between getting a custom website design and going with a basic pre-packaged plan. This is important because expert web design services aren't just about creating a bespoke site from nothing. Often, we have to take a problematic, unfulfilling existing website and make it better. Fixing those problems means a combination of:
- Improving the aesthetics.
- Improving the layout.
- Improving the interactive elements and overall functionality.
Fixing the aesthetics of an underwhelming website is a crucial first step because of the aforementioned curb appeal. You need a site that's attractive at first glance and that makes people want to explore. This can include upgrades to text and color palettes as well as the use of images. For example, the ability to use high-quality original photos rather than stock images.
The placement of those images within the text and the layout of the pages also make a difference when leading people through their journey. The landing page has to be navigable with clear links to the next steps, such as product pages or your store. Your team will help you organize your content better so it's more user-friendly and likely to gain more traffic and conversions.
From there, there's the functionality of the site. Do all the links work? Are there strong CTAs at the end of the pages? Does the design load correctly or slow everything down? There's a lot to consider, but the more problems you brainstorm with your team, the more you can improve.
Porter County Indiana Search Engine Optimization (SEO)
With so many companies trying to outrank you online and compete for sales, your company must have a strong SEO strategy to stay ahead. An expert SEO team can take care of all the technical work and analytics so you can focus on your business.
What is SEO?
If you haven't heard the term SEO in relation to online content before, it stands for search engine optimization. The tools and methods you use to optimize your content - such as a landing page or blog post - should help you achieve a higher ranking on a search engine results page. The higher you rank, the more visible you get.
We've been working with companies in the Indiana area since 2008 to help them boost their rankings via various SEO measures. We can help optimize websites with everything from backlinking and keyword campaigns to improved meta tags and on-page optimization. Below are some of the methods and benefits of SEO. Let's start with SEO and lead generation.
Porter County Indiana Lead Generation & Lead Capture
One reason SEO is so important to any growing business is your leads. Lead generation helps you determine the best prospects for future customers, all of whom you can hopefully capture with the right strategy. The more successful you are with lead capture and the more you develop this customer base, the greater the chance of beating the competition. You will, however, be a step ahead of those rivals if you can use SEO to make yourself more visible and use your new rankings to improve lead generation. So, where should you start? Here are some of the most effective tools you can use.
The Benefits Of SEO For Your Porter County Indiana Business
So, now that we know a little more about the different types of SEO you can use on your web content, let's look at why this is all so important. There are 5 key aims with SEO, and once you've mastered the basics of these, you can keep working on improvements and even better strategies. It's all about:
- Creating better content.
- Making it easier for people to find you online.
- Connecting you to the right people.
- Helping those people see you as a worthy.
- Learning more about your customer base.
It all starts with the content creation, whether that those blog posts, social media posts, or any other sort of content designed to attract attention. High-end SEO strategies with an expert SEO team can help elevate that content with all the right features. You'll end up with pages that not only end up performing better but are also more engaging to visitors. At the end of the day, if prospective customers don't want to click on your site, you've hit a dead end.
This all ties in with the need to be accessible online. Having great looking content with images and persuasive text means nothing without traffic. The right SEO strategy will boost your rankings on search engine results pages - primarily Google - and get you as close to the top of the list as possible. You want to be the obvious choice for people searching for information.
Porter County Indiana Web Development
What we mean by web development is the process of developing a website beyond its initial phases. Websites aren't one-time creations that you build once and then leave alone. You can't create a site and expect it to bring you traffic and profit without additional work. Now, it's a lot to ask business owners to continually manage and maintain a site to keep it in prime condition. That's why expert web development teams like ours exist.
Our company has worked with clients in Indiana since 2008, fine-tuning websites and helping them evolve into strong online businesses. We're here to not only find ways to solve common problems with your underperforming site but to give you the tools and confidence to take your website further. We can go deep into the code and functionality of your site to make it more user-friendly and better suited to your goals. We can help you stay on top of the ongoing development of your site with support, tools, and creative ideas.
This introduction to the benefits of professional web development aims to show you why it's always better to turn to experts for custom support when trying to improve your website. Before we look at the potential gains, let's talk about the problems you can overcome.
What Problems Does Web Development Fix For Porter County?
To understand the potential benefits of professional web development, you need to be honest about the problems you're facing. You're probably here because your current website isn't performing well.
Maybe it has trouble loading or has minimal functionality.
Maybe you think it looks good, but something about the visitor's experience leads to poor traffic and minimal conversions.
Maybe you can see you have a bad bounce rate and poor rankings on search engines. You know something needs to change, and fast.
If you've found yourself agreeing with all of those points, don't worry. Expert web development services can turn all of this around.
Website developers will help you understand why no one is sticking around and why Google isn't ranking you higher. They'll help you learn more about using your platform to benefit your business. Think of it this way. Professional web development is like bringing in contractors to fix up a building no one wants to enter and turning it into something inviting and beneficial for the whole community. It's about using the right tools to create something people want to use and recommend to others.
Some businesses will try to take on the work themselves to audit the problems and find solutions. However, this takes a lot of work and skill. Hiring the right team eases the pressure and opens doors you may not have noticed. They have the experience and skills to think outside the box and build something that's both beyond your capabilities and your wildest dreams. Yes, it will take effort and some investment to get these results, but the benefits make it all worthwhile.
What Are The Pros Of Effective Web Development?
When you bring in a professional team to help you work on your web development, you get more than just the tools to fix those problems mentioned above. Expert web developers aren't just repairmen. They can optimize your website in ways that promote future growth and prosperity for your business. With the right strategy, you can see the following:
- Greater visibility online.
- A more user-friendly site and better user experience.
- Greater conversions with this increased traffic.
- Greater profit and business growth.
- The ability to compete with your rivals.
The benefits of web development start with increased visibility online. You want to be the number one result on Google for your subject or product. While that's easier said than done, effective web development strategies can get you closer. Google is looking for high-quality, authoritative content from professional sites that perform well. This professionalism, from small tweaks to loading speeds, taxonomy, layouts, and links, makes a difference. You gain credibility as you rise up the rankings. In turn, you reach the people looking for your content more easily, which leads us to the importance of the user experience.
Conclusion
In Conclusion, having the right mix of website design, SEO and web development will create the best results for your business. Proper web design with create the polished look your company needs. Having proper SEO will create the traffic you need to bring in future clients. Proper web development will create the custom functions your business will need to function correctly online.
