Lafayette Search Engine Optimization (SEO)
With so many companies trying to outrank you online and compete for sales, your company must have a strong SEO strategy to stay ahead. An expert SEO team can take care of all the technical work and analytics so you can focus on your business.
What is SEO?
If you haven't heard the term SEO in relation to online content before, it stands for search engine optimization. The tools and methods you use to optimize your content - such as a landing page or blog post - should help you achieve a higher ranking on a search engine results page. The higher you rank, the more visible you get.
We've been working with companies in the Greater Lafayette, Indiana area since 2008 to help them boost their rankings via various SEO measures. We can help optimize websites with everything from backlinking and keyword campaigns to improved meta tags and on-page optimization. Below are some of the methods and benefits of SEO. Let's start with SEO and lead generation.
Lead Generation & Lead Capture
One reason SEO is so important to any growing business is your leads. Lead generation helps you determine the best prospects for future customers, all of whom you can hopefully capture with the right strategy. The more successful you are with lead capture and the more you develop this customer base, the greater the chance of beating the competition. You will, however, be a step ahead of those rivals if you can use SEO to make yourself more visible and use your new rankings to improve lead generation. So, where should you start? Here are some of the most effective tools you can use.
What Are Some Effective Types of SEO?
If you're new to the idea of SEO, you may be wondering what this all means for your business. Top SEO teams will create complex strategies custom-designed for your business's needs and handle all the hard work for you. Some of the most important tools for success include the following:
- Geo-targeted SEO
- Content Creation
- Link Building
- Backlinking Campaign
- Social SEO
Let's start with geo-targeting in SEO because it's easily overlooked. Geo-targeting is all about providing content for people depending on their location. This approach is increasingly beneficial the further your company expands. Right now, you may not have considered the need for targeted content if you're dealing with a mostly domestic market in Greater Lafayette, Indiana, or a local region. But what if you're looking to get orders from other states or you have discovered you have an online following in another country?
Even on a more localized level, you can use analytics to monitor customer data to determine their location and preferences. For example, if you have multiple coffee shop outlets across the county, make sure the ones who love iced coffee get the right promotions or their local store. This sort of personalized content is where customers feel valued and will want to return.
Content creation is more straightforward and easy to get started. Customers will find you and find out about your products and services through high-quality content. Your landing page is just the start. Optimized service pages and blog posts go a long way in showcasing your benefits, your authority in your field, and your ability to solve the customers problems. Additional on-site SEO tools will make the pages more likely to rank higher on results pages. One way to do that is through links.
Link building and backlinking are very similar at their core, but the best SEO experts will look at link generation and backlinking in different ways. Some companies have given up on the idea of campaigning for links by reaching out to people and asking for them. It feels like a waste of time and resources. Yet, it can work with SEO professionals to handle the campaign for you. Some sites see thousands of established links to a specific blog post and benefit from that, and so can you. Links back to your content on other sites show you're an authority in your niche.
Let's say you're trying to sell the benefits of a new skincare product. If you get other influencers and beauty brands linking to that product page or your press release, you'll rank higher. You can also work on adding links to your blog post to other content to improve its worth. Links to content from other authorities or recent stats show you've done your research. Links to other content on your site show you know even more about the subject. Just make sure they're high-quality working links, not just hyperlinks to nothing.
Then, there's all the social media content. It doesn't matter what you're selling or how big of a name you have. A social media presence goes a long way, and that means engaging, relevant content to bring people in. Instagram and Facebook posts with fun images and memes to get people over to your blogs are worth the time and effort. Get yourself established on lots of platforms and connect with people.
The Benefits Of SEO For Your Business
So, now that we know a little more about the different types of SEO you can use on your web content, let's look at why this is all so important. There are 5 key aims with SEO, and once you've mastered the basics of these, you can keep working on improvements and even better strategies. It's all about:
- Creating better content.
- Making it easier for people to find you online.
- Connecting you to the right people.
- Helping those people see you as a worthy.
- Learning more about your customer base.
It all starts with the content creation, whether that those blog posts, social media posts, or any other sort of content designed to attract attention. High-end SEO strategies with an expert SEO team can help elevate that content with all the right features. You'll end up with pages that not only end up performing better but are also more engaging to visitors. At the end of the day, if prospective customers don't want to click on your site, you've hit a dead end.
This all ties in with the need to be accessible online. Having great looking content with images and persuasive text means nothing without traffic. The right SEO strategy will boost your rankings on search engine results pages - primarily Google - and get you as close to the top of the list as possible. You want to be the obvious choice for people searching for information.
Beyond that, smart SEO strategies can help you connect with the right people. You want to get your products, services, and helpful information in front of your target market. It's great to have a secondary group of people sharing content, but you need to reach the ones who are keen to buy. That's why high-quality authority content with good backlinking and geo-targeting can put you ahead of the competition.
When you work hard to generate content with a lot of value for the right customer, they will start to see you as worthy. The meaning of this will depend on your goals, but what we mean is being worthy of their time, effort, or money. Ideally, it's all three if you have something to sell. You want to come across as a trustworthy brand with useful information and tips to solve the visitor's problem. They then have the chance to use that information, sign up for your newsletter, buy a product, or engage in another meaningful way.
As your high-value SEO content helps bring traffic to your site and, hopefully, greater profit as a result, you also get to learn more about those customers. SEO practices allow for some helpful insights into customer behaviors and preferences. Effective analytics can help you build a stronger profile of your client base and make improvements where necessary. That is where a professional SEO team makes a massive difference. Those SEO experts know how to track progress and use the information to your advantage.
How We Track Our Progress
Website analytics is an area where some business owners lack the skill and confidence to take their SEO strategy further. There are tools companies can use with some basic training. However, it is more efficient and advantageous to bring in professional help. Our SEO experts are trained to deliver analytics as part of this wider plan of content creation and optimization. Much of the information comes from Google and other 3rd party analytic trackers to get as much data as possible. This includes the number of page views, loading times, and a clearer map of the customer experience. Additionally, the team will perform their own manual search of website data to ensure nothing slips through the cracks. This custom approach can make it easier to pinpoint specific data for precise strategizing.
Make The Most Of SEO To Make It To The Top
Hopefully, this quick introduction has shown that while SEO sounds complex and scary, it can be incredibly helpful when elevating your business online. You don't have to do all this alone. Our skilled SEO experts can work with you to create a strategy that includes the best practices and analytics so you can see those benefits for yourself.
